About me

My relationship with the horeca channel

I am Toni Arnedo, an expert in the hotel, restaurant and cafeteria (HORECA) channel and currently a consultant and teacher at the

Ostelea’s Master in Hotel Management

When I was little I used to spend a lot of time watching my grandmothers and my mother cook in our country house. I made the shopping list and enjoyed watching my elders organize big events: the guest list, what to make to eat, the drinks, the logistics, the kids. Accompanying them to buy at the market was without a doubt my first great on-the-ground negotiation course. Over time, each and every step has helped me to manage restaurants and hotels.

My relationship with the horeca channel

About me

I am Toni Arnedo, an expert in the hotel, restaurant and cafeteria (HORECA) channel and currently a consultant and teacher at the

Ostelea’s Master in Hotel Management

When I was little I used to spend a lot of time watching my grandmothers and my mother cook in our country house. I made the shopping list and enjoyed watching my elders organize big events: the guest list, what to make to eat, the drinks, the logistics, the kids. Accompany them to the market was undoubtedly my first  great field negotiation course. Over time, each and every step has helped me to manage restaurants and hotels.

From my father I learned the art of conversation and when I put it all in the cocktail shaker, he took me to study tourism. I have worked in restaurants and hotels in Valencia, Germany, Palma de Mallorca, Tenerife, Gran Canaria, Madrid and Bulgaria… and I am passionate about them.

I have been director of hotels and restaurants, mainly at Meliá Hotels International, for 12 years and operations director of Micros Fidelio Spain (software for the HORECA channel) for another two years. After being responsible for projects and installation of software for hotels and restaurants I started to join the world of technology with that of management. Digital marketing, web development and graphic design came later.

I have collaborated in different projects and startups, being co-founder of an event customization business currently in operation. I have also had some failures that have made me learn and reinvent myself. Like life itself…

Purpose

My purpose is to help companies in the HORECA channel to make the most appropriate decisions regarding their digitalization with my own method.

The team
in full

We are dedicated to consulting and digital transformation with an expert and highly motivated team to face any new challenge. We have developed our work for more than 20 years helping businesses to grow and become profitable.

Specialty

We are dedicated to Consulting
and Digital Marketing

Location

We have 2 locations.
Valencia and Madrid

Experience

We are a young team but we have more than 20 years of experience helping our clients.

Toni Arnedo

After a quarter of a century in the world of tourism, his restless-ass personality led him to train in digital marketing and graphic design. So, their goal and task is to bring together all that knowledge and experience to provide solutions and creative ideas to improve your company’s sales.

In charge of showing you
how to improve your sales

Digital Marketing and Management

Laura Darder

Degree in Business and Tourism. She started in the world of Tourism linked to the Marketing area a little more than 15 years ago, and since then she has always been in Marketing management positions in large companies such as Meliá Hotels or Idiso Solutions. Passionate about Digital Marketing in constant evolution and always up to date with the most cutting-edge digital trends. She is our specialist in defining strategies and then bringing them down to earth and transforming ideas into successful projects. The responsibility and attention to detail with which he is involved in each project are in his DNA.

Responsible for launching your
company to the digital world

Strategy

Paulina Pastelín

Academically graduated in graphic design, although eight years as an event producer were enough to take courage and find her vocation. She is the project manager and as a good producer there is no problem she cannot solve. Enthusiastic, with initiative, 24/7 available and committed to give light to all the ideas that consolidate the values of your company and the final customer satisfaction.

The person who will reveal
how to communicate with your customer

Communication

Celia Bueno

Graduated in Fine Arts from the Polytechnic University of Valencia, specializing in the branch of Design and Illustration. She is the youngest and that is reflected in her ingenuity and creativity. At his young age he already has a large repertoire of pages created and enough experience to take care of designing and adapting your website or create an online store with his eyes closed. However, her passion is illustration, that’s why, to create design and illustration content, she is the right one.

It will make your business stand out
of the competition

Design and Illustration